Creative Business Advertising for Your Grand Opening

The key to a powerful grand opening is having a lot of people attend who are excited to hear about your product and can’t wait to finally have your company open for business to meet their needs and help solve their problems. In the months and weeks leading up to your company’s first day, as many people in your surrounding area as possible need to see your business name, understand where you are located, and what service you will be expertly providing. Here are some ways to build anticipation and excitement, and to spread the word throughout your local Florida community with creative advertising…

Particularly in Florida where so much time is spent outdoors all year long, one idea is to have a custom printed banner designed announcing your grand opening. A professional printing company can make a very clean, attractive, durable banner that can be made in any dimension and can be hung virtually anywhere. This is a great way to start on your brand marketing campaign.
And if the message you have printed on the banner does not use the words “grand opening”, it can be used over and over again in the future for many years of Florida outdoor advertising. While these types of banners hold up very well for quite a few years of use, they last even longer in Florida where they don’t have to contend with the ice and snow during the winter months. Months and years after your company’s first day has gone by, your custom banner can still be hauled out and strung up as a part of your on-going business advertising.
Another creative advertising idea for your grand opening is to use those same types of custom banners and take them with you out into your community. Set up a booth at Florida outdoor concerts, sporting events, neighborhood block parties, carnivals, parks, community centers, and other opportunities for outdoor business advertising. Anywhere your local community is, your custom banner needs to be.
Another creative advertising idea is to use vinyl window clings or car wraps. This is a constantly mobile business advertising technique that never requires asking permission to be put up. Most business owners prefer the window clings as they are cheaper to have made and leave no permanent mark on the car. This also means that it can be changed out to fit the brand marketing season of your company, beginning with announcing your grand opening party and then moving on to seasonal sales and other promotions. The most common issue with this type of Florida outdoor advertising is that the location of the company being promoted is not included. It may seem silly to have directions printed on a car, but if potential customers see your business name but don’t know where to find you, what good is it?
One final idea for some creative outdoor advertising is to always wear your business id/nametag whenever you are out in your local Florida community. Be sure it looks professional, is not cluttered with too much information, and is easy to read with some sort of catchy saying or slogan to make people curious.

How to Find Your Customers on Instagram

So how do YOU find customers on Instagram? Here’s how:

YOUR BIO: Take a good look at your business and what YOU offer, then make sure your Bio is relevant to your business. And be specific. For example if you’re a Real Estate Agent, tell people WHAT you do and WHERE you do it! Many Instagram Bio’s miss this point. Some Bio’s may say; ABC Realtor selling multi million dollar homes. That’s pretty broad don’t you think? Where exactly does this realtor sell these multi million dollar homes? A better Bio would read like this; John Smith – Realtor in Miami Florida broker of Multi Million dollar properties. Now a prospective new follower will read this and know What this person does and Where he or she does it. Now your one step closer to finding a new targeted follower.

YOUR IMAGES: Instagram is all about the images or pictures right? So make each one count! So once you have decide what YOU are offering, post what it is your offering. We sometimes get caught up posting all sorts of things based on what we “think” our audience wants only to find we get lost posting all sorts of random stuff and nothing that really relates to your business. So if your intention is to give your followers a look behind the scenes then focus on posting images of your office, staff, projects, etc. But if your business is product based, you might focus on images of your product. You may even post pictures of your product being made, used or sold? Now you are giving the audience what they want from YOU and not what you think they WANT.

YOUR CAPTIONS; When writing your captions take a moment to think about what your writing, check spelling and say it in your voice. So for example; if your business is a Hair Salon, and your are posting the latest trend in a particular hair style your caption may read something like this: New hairstyle from the runways of Milan now available to you from us! OR your caption could read, This new style is now available in our salon. See how the caption is relevant to the image.

YOUR HASHTAGS: Hashtags are sometimes misused. People sometimes get caught up in the “popular” hashtags such as “love”, “selfie” and others and think if they use these they will gain more likes and followers. Sure, on the odd occasion this might work, however if someone searching for YOUR business is using the #hashtag tool the chances are they are searching for words related to your business. So when you use #hashtags use them correctly. If your business is a florist, use hashtags that relate to your picture first, then your business. An example of hashtags for a picture of red roses might be; #redroses #roses #longstemroses #florist #freshflowers #yourbusinessname – we always like to include our business name in the hashtags So that’s it. Pretty easy isn’t it. A little thought and focus and your Instagram account will explode with targeted followers that you can share YOUR business with.

Using Custom Printed Products So As to Build Your Small Business

Starting a business is one of the hardest times that anyone can go through. This is especially true when you have never tried it before. As such, you need to market your brand and take it out there so that people can know who you are and the products that you are dealing in.

There are many ways in which you can reach your target audience. Making people aware of your goods and services is one of hardest things today in today’s world. However, there are many means in which you can apply so as to sensitize people about your brand.

One method that is widely used today is having custom printed products. There are different types of products that you can go for in this case. You can use car air fresheners, tote bags, disposable coffee cups and even key chains. In this article, we will focus on tote bags and disposable coffee cups.

Custom tote bags

These are ideal for all manner of activities. They can be used for grocery shopping or even collecting materials at trade shows. These bags have got a great branding power that you should take advantage of.

One of the things that have made the tote bags so famous is due to the fact that they are eco-friendly as compared to the plastic options. The bags serve so many purposes. When you distribute the custom tote bags, you are advertising your brand in a very inexpensive way. This is because the bags will be seen wherever the bearer goes thereby creating awareness.

Many companies hand out these kinds of bags at retail outlets, trade fairs and other such areas. As such, advertising is taken to a whole new level reaching far and wide.

There are so many colors, size, and style options that you can settle for when you are creating your bags. This means that you can come up with something that people will easily associate with your brand. So as to do it right, consider the material, the size, and the features.

Disposable coffee cups

This is yet another way in which you can build up your small business. While there has been a lot of debate about the use of disposable coffee cups, it still remains one of the most ideal way in which you can sell your brand. Most of us cannot go a day without several cups of coffee and therefore there is no better way to reach your target audience than to use coffee cups.

Due to the eco-friendly campaigns, there are disposable paper coffee cups that have been created. With these, you can do a custom print of your brand so that people may be sensitized about your services and products.

Coffee cups come in different sizes. You can also choose the kind of color that you want on your cups so that people can associate you with it. This is a very common trend today and it seems to be very effective.

Generate More Traffic to Your Facebook Business Page

Every day, over 20 million users logged on to Facebook are interacting with Business Pages. This number may seem daunting, and indeed it isn’t easy to make your Page stand out from the millions of others… especially considering that your competition included billionaire brands like Wal-Mart.

However, this doesn’t mean you can’t stand out from the crowd. Before delving too far into that (and we will), let’s first take a look at the reasons you should create a Facebook Business Page in the first place.

1. They’re free. And there isn’t a more inexpensive form of advertisement. With just an account on Facebook and a little time for set-up, you’re already ready to start generating traffic. That second part takes a bit more time than the initial set up, but you’re well on your way at this point.

2. They’re customizable. The static FBML application (which is also free) allows for complete customization of as many tabs as you see fit for your Page. It does require you have prior knowledge of FBML code (which is a derivative of HTML), but if you aren’t an expert in either, there are always services, some of which are relatively inexpensive, designed to help you create a great looking Facebook Business Page for your brand without requiring you to know anything about coding.

3. They’re known. What it means to have over 20 million people connecting with Facebook Pages is that you have 20 million opportunities to attract potential customers to your page. While you’re not going to capture that entire audience, 1 percent of 20 million is still 200,000 people. Even.01 percent is still 2,000 people that you can reach out to, so there is plenty of opportunity if you’re willing to reach out.

But creating your Business Page is only the first step. Once you’ve got it up, the next part gets a little more tricky – generating traffic. Still, with a few things in mind people will start liking your Page before you know it.

The most time-consuming, but also the most important way to promote your Business Page is to consistently keep it updated without cluttering it with too much superfluous content. Brand factoids, important updates, upcoming events or promotions, and videos are all great things to update your Page with, not only to keep it updated, but to engage the viewer with something he or she will be more interested in reading.

Keep it professional. Although your Page is connected to your profile, it shouldn’t be treated the same way. Keep personal information, such as your home address, family photos, and vacation plans off your Business Page. Not only does this have nothing to do with your business, but customers aren’t so much interested in your family outings as they are in what your brand has to offer.

People like pictures. Moreover, people don’t like the first thing they see when they land on a Page to be a great big wall of text. Especially when that great big wall of text looks the same as all the other great big walls of text that businesses have on their Pages. Make your Page stand out by utilizing the free FBML application (which you can set up as the landing tab for your Page) and capturing the attention of visitors.

The great thing about Facebook is that it’s one big string of people linked together by friendships, fanships, and likes. You can invite your friends to your Page, who will then invite their friends, who invite their friends and so on until you have more people liking your page than you know what to do with.

However, none of this matters if you don’t put it to action. Even if you have thousands of people who like your Page, it won’t mean much if they aren’t converting into more revenue for you. Remember to connect with your clientele and immerse yourself in the discussion. There’s no better way to build customer trust and brand loyalty than to put a personable face to the brand you’re advertising.